Evolution | The New 2011 Ford Focus

Hailed as the most important new car launch of 2011, the Ford Focus takes a huge evolutionary step forward and sets the tone at this week’s Detroit Motor Show.

Arriving next year, the focus boasts a dramatic new look, promising to be the most ambitious evolution yet of the nation’s favourite car. With pricing yet to be confirmed Ford are insisting that the 2010 Focus will offer great value for money, with entry-level editions starting from around £15,000. On top of this there will be the introduction of turbocharged petrol and diesel engines, advanced auto transmissions and an improved chassis.

While the current model remains one of the finest-handling cars in the class, Ford has developed an advanced new chassis in a bid to take the latest generation leagues ahead of the VW Golf MkVI and latest Vauxhall Astra. For the first time, the Focus will use torque vectoring, which demonstrates stability and steering response improved through a combination of braking and engine power, resulting in a more refined and comfortable ride. In addition, a new electric power-steering system has been carefully tuned, and for the first time offers dynamic cornering control – a set-up that helps the driver make the most of the car’s handling.

Below details taken from the 2011 Ford Focus Website

Start Yourself Up

Focus is as stimulating as a good cup of coffee. As responsive as a good conversationalist. Because every time you see it, touch it, drive it, Focus stirs something inside you. Whether it’s the satisfying, connected-to-the-road feel you get as you negotiate a tight turn. The feeling of complete control as you sink into the cockpit. Or the sheer joy of its intuitive technology. The next-generation Focus. See how it can power you on. Arrives early 2011.

Dynamic and exterior design

Kinetic design and a muscular stance give you the sense that Focus is alive. The dynamic exterior design conveys a promise of the experience that awaits. Yes, Focus is pleasing to the eye. But make no mistake about it; this is not design for design sake. This is design that delivers an uncompromised driving experience. Inside and out.

Plug Yourself In

Once you plug yourself in to the next-generation Focus, you’ll be fully engaged. Thanks to outstanding ergonomics, Focus fits you like a glove. With controls that are within easy reach, and exactly where you’d expect them to be. An uncompromised design aesthetic engages you further, by making everything that surrounds you as beautiful as it is functional. Thoughtful craftsmanship is evident in every detail. From artful air vents to sleek, chrome door handles, this is design that’s as rewarding to look at as it is to use. Design intended to put you in the driver’s seat.

Techno-Talented

The intuitive technology of the next-generation Focus allows you to truly take charge without ever missing a beat. From MyFord Touch™ Driver Connect Technology and SYNC® voice-activated communications, to touch-screen navigation and Intelligent Access with push-button start, these innovative technologies enhance both your drive and your life.

Addictive Driving Experience

No hesitation here. This is a full-on driving experience with all the agility, precision and connection you crave. Agile suspension. Precisely honed steering. Dynamic Cornering Control that connects you to the road. Not to mention a fuel-smart, fully engaging six-speed PowerShift automatic transmission. Direct driving responses and instantaneous driver feedback make the next-generation Focus so fun to drive, you’ll find it habit-forming.

To keep up to date with the latest news on the 2011 Ford Focus visit Lifestyle Ford