Ford sold 26 percent more Fiestas in July – and, again, it’s scrappage that’s to thank for the increase.44 percent of Fiesta sales have now come under the scrappage scheme – from a total of nearly 4000 scrappage Ford sales in July.
So far, the brand has recorded 16,500 new car scrap scheme registrations.
But it’s not just the Fiesta that’s doing well, he added. Sales are ‘soaring’ for low-CO2 Fords. Registrations for sub-120g/km variants are up 92 percent year-to-date.
‘Ford’s performance demonstrates how strong products can build sales, even in the toughest trading climate,’ said Ford of Britain MD Nigel Sharp.
‘Scrappage is benefitting the whole Ford range, but especially Ford Fiesta and Ka.
‘These are good looking, highly specified cars, competing well above the scrappage entry-level heartland.
There’s even more to come, he reckons: ‘Ford is bracing itself for a bumper September to welcome the new ‘59′ plate.’
Source: Car Dealer Magazine
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