Ford has welcomed the new car scrappage scheme – by supplementing it with additional discounts of up to £5,000!This huge cash sum will be off all its larger cars, and will sit separately to the Government’s own scheme which best incentivises smaller, cheaper cars.
Ford calls it ‘Scrappage Plus’, which will be over and above the Government/industry £2k scheme.
It will provide an ADDITIONAL £1250 off a Ford Fusion, up to an ADDITIONAL £3000 off a Ford Galaxy.
Nigel Sharp, Ford of Britain MD, said: ‘This announcement from Ford and the Government is great news for the consumer, as it will help a sizeable group of motorists, who otherwise could not afford it, to purchase a more stylish, safer and greener new Ford.’
Sharp is, however, very keen for the technicalities of the scheme to be revealed to the car maker.
‘We look forward to receiving full details of the programme and working with dealers to make the most of the scheme for our customers.’
He also said it is not the complete answer to the industry’s woes. ‘Although very welcome, the extra sales we expect from this new scheme will only bring a depleted automotive market back up to levels of 15 years ago, at best, so our sector still faces tough challenges.’
Even so, with its bold latest Scrappage Plus incentive, Ford is ensuring the 100,000 car workers in the UK who depend on the car company – including 20,000 within its 650-strong car dealer network – will directly benefit.
There are eco green benefits, too.
Based on the scheme only swapping 1998 Ford Focus 1.6 models for today’s 65.6mpg Ford Focus ECOnetic, an annual saving of 120,000 tonnes of CO2 would be made.
That’s the equivalent output of over 40,000 homes, says Sharp…
To find out more about the Ford Range please visit Lifestyle Ford
Source [Car Dealer Magazine]
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