A car dealership has come up with a novel sales pitch to coincide with the arrival of one of motoring’s greenest products at its showroom. Billed as the UK’s most environmentally friendly family car, with a combined fuel consumption of a whopping 76 miles per gallon, the Ford Fiesta ECOnetic hit the market this month and, to celebrate, Lifestyle Ford, with dealerships across Surrey, Sussex and Kent, has pledged to plant a tree for every car it sells over the coming weeks.
With the drive to reduce our carbon footprints matched by an increasingly cost conscious motorist, the initiative is an important one for business, as Lifestyle managing director, Peter Isted, explains:
“We’re aware that our customer needs are changing and we know full well the concerns people have both for the environment and their pocket – particularly with the fluctuating fuel prices we’ve all experienced. The Fiesta ECOnetic beats all other five seater cars on CO2 emissions so we thought that a green initiative was a fitting tribute.”
Already the top selling car this year, by a substantial margin, the new ECOnetic variant is sure to raise interest even further. Its frugal fuel consumption is achieved through a series of enhancements, including the use of Ford’s 1.6 TDCi diesel powerplant, combined with lowered suspension, aerodynamic body styling and a gear change alert – all adding up to provide CO2 emissions of 98g/km which makes it exempt from vehicle tax.
With national sales statistics showing that 500 cars have already been ordered, it looks like Lifestyle Ford will be busy with the shovel:
“We’ve planned to plant 3,000 trees”, adds Peter, “but we may have to find a bigger piece of woodland!”
To find out more about the Ford range please visit Lifestyle Ford
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